Sports Marketing
| By: | Sam Fullerton |
| Publisher: | SAGE Publications, Inc. (US) |
| Print ISBN: | 9781948426428 |
| eText ISBN: | 9781071927304 |
| Edition: | 4 |
| Copyright: | 2022 |
| Format: | Reflowable |
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Table of Contents
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.