M: Advertising: 2024 Release
| By: | Michael Weigold, William Arens |
| Publisher: | McGraw-Hill Higher Education (US) |
| Print ISBN: | 9781264394241 |
| eText ISBN: | 9781264058587 |
| Edition: | 0 |
| Format: | Reflowable |
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today?s business students.