Applying Communication Theory for Professional Life
A Practical Introduction| By: | Marianne Dainton; Elaine D. Zelley |
| Publisher: | SAGE Publications, Inc. (US) |
| Print ISBN: | 9781544385945 |
| eText ISBN: | 9781544385969 |
| Edition: | 5 |
| Copyright: | 2023 |
| Format: | Reflowable |
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Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.