Creating Value with Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedia, & Search Engines Data
| By: | Gohar F. Khan |
| Publisher: | Dr Gohar Khan |
| Print ISBN: | 9781977543974 |
| eText ISBN: | 9781977543974 |
| Edition: | 1 |
| Copyright: | 2018 |
| Format: | Page Fidelity |
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This non-technical book offers theories, tools, and practical skills on creating value with social media data while developing critical thinking of analytics-business alignment, strategy, security, ethics, and privacy issues.